Adsense

Ad-Positioning Is Important

Posted in Adsense on Wednesday, January 27th, 2010

It can be common sense, but ad-positioning is very important and can determine your future earnings. Your choice of placement is critical for your earnings.

I recently overhauled my ad placement on several websites and saw a notable change on one website that receives around 10,000 unique visitors a month. The earnings for this type of website are not so good on Adsense, but I saw a satisfactory increase in click through rate once I repositioned the Adsense just below one of the navigation bars.

My intention isn’t so that visitors mis-click on the adverts, but so the advert is more visible. It seems to have worked. Now the advert is in a more visible place in the middle of the page that is immediately visible on screen, the clicks came in higher than before.

Here’s a screenshot of yesterdays earnings. I’d say before I was on £5 (gbp) a day. Now it is over £10, that’s over double.

Core Concepts of Making an Online Adsense Living

Posted in Adsense, Money Making, SEO on Tuesday, January 19th, 2010

There are many people who persue living off of Adsense.

Those who are cunning and fairly intelligent stand a fair chance of succeeding. Though, beyond that, it is more a game of patience. You need to wait for your site to grow, become rooted in Google, and gain weight. Adsense also needs time to accumulate and payments are not instant.

If I was to start a new fairly self-sufficient Adsense project, here’s the usual steps that run through my mind:

  1. Get a keyworded domain
    Keyword domains add weight to your Search Engine listings. You’ll notice that Google highlights keywords in urls when you search. However, the main reason that domains are important is because domains are the brand name.

    How can Google distinguish between a keyworded domain and a company domain besides potential link weight?

    Also, links to your website using the keyword in your domain are more acceptable. If your website is called London Hotels, then links will generally use the name of your website. In SEO, that is better than a brandable name.

    If you search Fun Fact, you’ll notice that my funfactz.com website comes higher than when searching Fun Facts – simply because the domain is FunFactz.com (note, that is a Z not an S.)

  2. Use Clean URLs
    It is common knowledge that clean structured urls are easier to read for search engines and add extra SEO-weight if keyworded.
  3. Make Sure Pages Are SE-friendly
    Unique and non-duplicate page title’s and put on-page headers in <h1> tags. Bold keywords, etc.
  4. Re-written Unique Content
    Google loves unique content. Make sure your website has unique content. Alot of cunning lazy people actually re-write from other sources.

    Personally, I make database driven websites such as Fun Facts which was created from a database that I had obtained in a package. This package seems to have been flung around a bit on the web, but surprisingly that website doesn’t suffer from duplications unlike the quotation website.

    The most common way is in blog format, usually using WordPress and using various mods for SEO.

  5. Potentially Great un-SEO’d Content is Wasted Content
    Not that I’m encouraging it, but existing websites and content that aren’t well known and seo’d is a great opportunity for yourself to take it to the next level and make Adsense money off of it. Cha-ching.
  6. Promote it with links
    My last step is to promote the website with links. There are various ways of getting links:

    1. Your existing websites footers and perhaps news and/or forum areas.
    2. Link directories
    3. Article directories
    4. Forum signatures
    5. Social platforms such as Digg, Facebook, and StumbleUpon

If you put together a website or blog that follows standard SEO guidelines and either stands out from the crowd or is unique then you can kick back and relax. Update every so often, but don’t make it a full time job.

Most Importantly!

The most important piece of advice is to ALWAYS use non-saturated keywords unless you are CONFIDENT, have nothing to lose, or don’t mind either way what happens.

Use the Google Adwords Keyword Tool to check the traffic for your keyword and check the actual listings through Google Search to establish how competed your target search term is.

These final conditions can determine alot. If you buy a specific and keyworded domain, implement a seo’d website, then depending on how competitive your keyword is, you may well appear on the first page without requiring much effort.

You’ll notice alot of popular search terms have domains registered, but if you come across a gem that is available and are able to populate it with content, then by all means – go for it.

And So Blogging the Adsense Journey Begins..

Posted in BloggingAdsense on Sunday, January 17th, 2010

I have to admit, writing was never my strong point.

Let me introduce myself, my name is Richard Powell and I would categorise myself as a Webmaster, Web Designer, Web Developer, and Web Marketer (SEO-specifically.) Most of my projects are my own creations, but occasionally I do work for others who contact me.

I live in the United Kingdom, which is a fairly expensive place to live in. Housing is quite expensive and living costs are reasonably high, so my income must afford this.

I do not enjoy working for others as an employee – the standard routine of waking up at a set time whether you like it or not daunts me. Maybe I just haven’t had a job that I truly enjoyed, but it isn’t the thing for me from what I have experienced so far. I like to think that I work hard. And I work hard with motivation that in the end I will be able to enjoy life more.

I took interest in making websites when I was about 10 years old, deploying my first website online when I was 11, and actually began placing affiliate banners on there soon after. The site was very small and of course didn’t generate anything, although I was delighted when I found £1 in my affiliate balance one time.

Serious website creation didn’t begin until I was 15 years old, when I made a MMORPG website that grew extremely fast and after a month I probed ways of commercialising the project. I first tried a manual ‘donations-only’ section, but this increased workload significantly, so I used a PHP-Nuke subscription module that I came across. This was excellent – everything was automated and I could sit back and watch money roll in.

In a way, this slowly killed the website over a period of years due to the fact that it was a pay-site and a fair-bit of neglect, but it bestowed a taste for money upon me that hasn’t left me to this day.

Earning money at 15 years old is a good and a bad thing; you have achieved something quite remarkable for someone so young, but at the same time it numbs you to that part of independence that you have yet to experience.

In 2007 I left home, but not willingly. After a brief period of confusion due to my inexperience with life, moved to the town where I spent a large chunk of my life and got myself a job working for a computer services company that did computer repairs and various other things for home and business users – I joined as what they called their ‘Web Design Engineer’ and I was to be their in-house Web Designer (etc) as they had been outsourcing that part of the business previous to my arrival. The wage was peanuts for what it was worth; I was paid minimum wage of £1,000 a month. With tax it was £800-ish.

I had about $10,000 remaining from my subscription website that had accumulated over the years and with the job I felt that I was financially secure enough to rent an apartment with my Dad who worked in the area during weekdays. Things were normalising and falling into a routine. I had stability, but I didn’t like it.

I will say it now, I began to bloody hate it. Waking up every day, same time, and often I was so tired just because I had difficulty sleeping from the worry that I’d have that very ‘tired’ feeling the next day. It was a vicious circle. I began to feel reliant upon sleeping pills to sleep, I was unhappy, and eventually ended up doing something really stupid and got my £2,500 Alienware computer, Xbox 360, Camera, Laptop, and God knows what else stolen. This was the low point.

Concept-wise, the subscription website was a great income, especially when it was so demanded, but the income died with the site and I realised that it was not a stable income when it slipped past the initial spike in demand.

In 2008 I wanted to expand Adsense, having previously used it on some small websites and seeing very small, but satisfactory results, so I got ahold of some ready-made content databases and created a website for Funny Facts and one for Fame Quotes. These websites started small, but began to pick up after a while.

Fame Quotes actually did reasonably well, reaching a peak of 100-200 unique visitors a day, but it never surpassed that and completely died after a while. I think this was due to the fact that there are a TON of famous quotation websites out there and the content was obviously duplicate of what was already out there.

FunFactz.com, on the other hand, steadily grew and now receives significant traffic, especially on the week days.

I also developed Best Ad Board, which is an advertising board for webmasters. Basically, you post your links. There’s the ability to make money from it by referring people to buy the ‘sponsored’ links, however this was met with not much success – probably down to my lack of promotion and STICKING TO IT.

The best current running website is one that I won’t reveal, however it is the main generator of Adsense revenue. The area that it targets is not a high earner. The earnings compared to the traffic is meagre, but it has another form of income.

Now, at 21 years old, I have more experience behind me. I know one thing; I must succeed. Failure is not an option.

I have succeeded in online business and continue to succeed, but these incomes are not stable and reliable. At this point in time they allow me to live in a nice city penthouse, but true financial freedom is not yet knocking at my door. This blog, Blogging Adsense, will enable you to follow my journey to financial freedom. The end game is that I am not easily satisfied. My frame of mind is that I will not be able to be truly happy until I have reached that goal.

Currently, my Adsense pays out between £100-200 every month. This is almost 1/4 of minimum wage in the UK. It’s not bad for a revenue that I potentially don’t have to do much for after the initial work.

Google Adsense Earnings for 2010

I will be updating Blogging Adsense on my earnings and report any successes and/or blunders. I welcome you to follow me and I hope that I prove to be an interesting read. As I said, writing is not my strong point, so, hopefully, I will write reasonably easy reading material whilst making it interesting, inspirational, and educational.

I’ll be updating you very soon.